clueless-business-owner

Lesson 6: Customer Value & How Much to Spend on Ads

tammyhbridges@gmail.com (Tammy Bridges) — Sun, 08 Sep 2024 13:50:50 GMT

Lesson 6. Customer Value & How Much to Spend on Ads

You can choose to download the episode, listen to it here, or you can listen to it on many podcast networks, see the list and links below.

One of the most popular questions I get asked about Facebook & Google ads is how much should I spend to get results?

I want to help you to determine what is a good budget but I also want to educate you on how to think this through properly.

Determining how much to spend on advertising is NOT a guess.

There IS math involved.

In order to figure out how much you should spend on advertising there are a few questions that need to be answered.

In this episode I will go through a few business model examples to give you an idea on how much you should be spending in order to bring new customers effectively into your business.

Here are your 4 variables for advertising budget consideration we will be discussing:

ATV: Average Transaction Value (Average Sale)
ACV: Average Customer Value
CLV: Customer Lifetime Value
CPC: Cost Per Conversion

You may be thinking I have this ITTY BITTY business - this does not apply to me.

But OH it does! Not having this knowledge and mindset is how your business stays itty-bitty.

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Lesson 5: Email Marketing is Alive & Well in 2024

tammyhbridges@gmail.com (Tammy Bridges) — Tue, 13 Aug 2024 19:10:28 GMT

Lesson 5. Email Marketing is Alive & Well in 2024

You can choose to download the episode, listen to it here, or you can listen to it on many podcast networks, see the list and links below.

The first thing I want you to know is email marketing is alive and well.

Email marketing has been a cornerstone of online marketing since the beginning of the internet.

Despite the rise of texting and instant messaging, it remains an incredibly effective and essential piece of the marketing pie.

When I refer to the "marketing pie," I mean the collection of marketing platforms and strategies that a business uses to effectively reach its target customers.

Each slice of this pie represents a different method of getting the message out to prospective customers about your business, and email marketing is a crucial slice.

In this episode I will discuss the power of email marketing, how it can bring more sales into your business and how I am using it for my own clients.

(PSST: If you are not using email marketing in your business strategically in combination with other marketing methods in your business you are leaving A LOT of money on the table. In today's economy, we cannot afford to do that.)

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Lesson 4: A Marketing Guide for the Handyman Business

tammyhbridges@gmail.com (Tammy Bridges) — Fri, 22 Sep 2023 23:08:05 GMT

Lesson 4. A Marketing Guide for the Handyman Business

You can choose to download the episode, listen to it here, or you can listen to it on many podcast networks, see the list and links below.

Post COVID I have noticed there seems to be an influx of handyman businesses.

Most seem to be doing this business model as a side hustle or just focusing on building referrals within their local communities.

Which by the way BOTH of those things are fine, if its just a side hustle fine - if it's just a local community thing fine.

But what if it isn't fine?

What IF you really want to create a profitable and viable business?

Perhaps even something that is viable enough to involve your family in? Perhaps even create a legacy business you can one day leave to your children?

What if you ARE ready to take that step?

What IF you want to be more than just a guy driving around in a truck with a toolbox?

In today's podcast I will discuss exactly what that would look like - at least from a marketing perspective.

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Lesson 2: A Lesson in Internet Real Estate

tammyhbridges@gmail.com (Tammy Bridges) — Fri, 22 Sep 2023 20:48:01 GMT

Lesson 2. A Lesson in Internet Real Estate

You can choose to download the episode, listen to it here, or you can listen to it on many podcast networks, see the list and links below.

Remember the saying, "Location is everything" when it comes to business? We all know how crucial location is for a brick-and-mortar store.

Think back to those giant yellow pages we used to rely on. Whenever you needed a plumber or any other service, you’d flip through the book.

Do you remember how many businesses named themselves starting with "A" just to be listed first?

Well, today’s Main Street is the first page of Google.

People now turn to the Internet to find services like plumbers, but here’s the problem—not enough businesses are aiming to be at the top, so to speak.

It’s surprising how many small service-based businesses are still not taking advantage of the Internet.

Just like Main Street, the Internet is prime real estate, and every business owner needs to invest in it. In today’s podcast, we’ll dive into the different types of online real estate and how they can impact your business.

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Lesson 3: Mapping Your Customer's Journey

tammyhbridges@gmail.com (Tammy Bridges) — Fri, 22 Sep 2023 20:47:59 GMT

Lesson 3. Mapping Your Customer's Journey - Website Perspective

You can choose to download the episode, listen to it here, or you can listen to it on many podcast networks, see the list and links below.

Today's marketing lesson requires you to be able to use your phone so if you can listen to this episode on a computer it is helpful.

It's a brief lesson - but a very important one!

If a business owner has a brick-n-mortar when visited by a customer they get to have a personal impact on how that individual sees and experiences their business.

You achieve this impact by communication.

But, what if you aren't there to have that impact?

What if they are experiencing your business alone, without your presence or impact on how they see it?

This is what happens when someone visits your website.

NOTE: Be sure to make a list of everything you need to work on and do NOT put it on the backburner! These are things that are directly connected to the revenue of your business.

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Lesson 1: Taking a Hopeful Leap into the Sea of Change

tammyhbridges@gmail.com (Tammy Bridges) — Wed, 20 Sep 2023 23:34:26 GMT

Lesson 1: Taking a Hopeful Leap into the Sea of Change

You can choose to download the episode, listen to it here, or you can listen to it on many podcast networks, see the list and link below.

Just over a year ago, I launched my first podcast. I gained a solid number of listeners, received some amazing feedback, but something still felt off—I wasn’t sure I was on the right path.

Over a decade ago, I started my journey as an entrepreneur. If there’s one thing I’ve done consistently, it’s following my gut instinct, even when it felt risky. And so far, it hasn’t led me astray.

Looking back, I’m really glad I started my podcast, even though I wasn’t fully confident in my direction at the time. One belief I’ve always stood by is that clarity comes through action.

You don’t figure things out by overthinking or waiting for the "perfect" moment—because, honestly, that moment doesn’t exist.

You’ve got to take steps forward, even when you’re uncertain or scared. You have to take action, embrace risks, and be okay with making mistakes. The key is getting back up and continuing the journey.

This is how you find your way.

In this episode, I’m sharing how I finally found the right path for my podcast. I once thought my vision was too big, that I needed to scale it down.

But then I realized—why not go for it? What do I really have to lose?

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