Episode 5: The Retail Boutique Owner Episode - 91 Days to Christmas & You Are in a Competition

You can choose to download the episode, listen to it here, or you can listen to it on many podcast networks, see the list and links below.

As I record this podcast Sept 25th 2023 and it is 91 days to Christmas. It's not news the consumer is paying more for rent, food, gasoline and just about everything else. 

The question I will put out there to any retail business owner listening is how are your sales? Are you concerned about the holidays coming up?

The consumer is working with a tighter budget this year. They aren't going to spend like they normally do.

One thing I want to drive home to a local small boutique store is you are in a COMPETITION for their shopping budget. This is not a time for complacency and business as "usual". Because this is not a usual year.

2:10 Be aware and vigilant of consumer spending predictions but do not be paralyzed by it. Put forth your best effort and finsh the year as strong as possible.

2:47 Weathering the store and the impact of COVID on small retail businesses.

4:10 You are in a COMPETITION for your piece of a shopping budget. Not just with your local retailers but online shopping as well.

4:57 The importance of distance proximity for brick and mortar stores.

5:30 Does everyone in your shopping demographic know about your store?

6:46 The Sin of Assumption

8:13 It wasn't COVID that closed most businesses. It was because COVID exposed their weakness that they closed. They couldn't survive it.

9:57 Facebook ads are powerful when used correctly and strategically they can help you to reach your ideal customer in your demographic very effectively.

11:10 The majority of consumers STILL prefer the tangible shopping experience.

11:45 Doing balance sheet marketing - which means my numbers are good right now, I am fine, I will just do things as I always have. Everything will be fine.

12:49 When the roots are deep there is no need to fear the wind.

13:30 The Shiny Bauble Effect

14:46 The current average reach for an organic Facebook post is just 2.2%, but could be as low as 1.1% for some pages. 

16:31 What is your Average Customer Value?

19:20 My 4 Facebook Ad Strategies

20:52 The Facebook Billboard Ad

23:32 The Facebook Touchy Feely Ad & The Survey Ad

28:10 The Cha Ching Ad

28:43 Retail stores should be focused on growing their lists. Email marketing is STILL alive and well in 2023!

Purchase the course Facebook Ads for Retail Boutique Owners - Click here.