Create Awareness

It's super important that everyone in your demographic knows about your store. Assuming they do can cost you tons of money in lost sales. In today's world business is tough, you have to be tougher. You will learn to use Facebook Ads to create awareness and keep your store's marketing message in front of the right demographic.

Drive Traffic To Your Store 

Passive efforts like just posting on your Facebook page are not enough to drive traffic to your store consistently. Passive marketing efforts can't be controlled or scaled. It's important to use tools like Facebook Ads to purposely drive traffic to your store. This is how you keep growth consistent.

Grow Your List = Grow Your Sales! 

So many retail stores struggle with cashflow inconsistency. There's a great month then you have a bad one. You've accepted that your bad months are just that - your bad months. It doesn't have to be that way! This is how marketing helps your business! It makes your sales more of an evenflow. It's also crucial to consistently be growing your list.

The Course is $97.

CLICK HERE TO BUY THE COURSE NOW

Course Overview

Facebook Ads for Boutique Owners is 1 Hour & 35 Minutes in Length

In less than 2 hours (and the investment of $97) you will have the knowledge to step-by-step create a Facebook ad strategy that is going to bring new customers to your store.

Lesson 1: The Ad Manager

Many business owners are placing their Facebook ads the wrong way. You're either boosting posts or you're using Facebook's automated quick-set interface. That is certainly better than doing nothing BUT you could be reaching MORE of your audience and getting MORE for your money. I will be showing you how to use the Ad Manager to place your ads. I promise it's not scary at all! Once you use it and see the difference it makes you will hooked!

Lesson 2: The Facebook Ad Library

I will demonstrate a wonderful tool you can use to get great ad ideas but also I will show you to use it to check up on your competition and see what types of ads they are running.

Lesson 3: How Much to Spend / Average Customer Value

One of the most popular questions I get asked is how much do I have to spend? We talk about that and also a very important lesson in marketing - your customer value. This will definitely have you looking at the money you invest into growing your customers a little bit differently.

Lesson 4: Your Special Offer

I will be teaching you how to use Facebook ads to grow your list in an effort to reach them their your email marketing efforts. (YES, it is STILL relevant, very much so!) In order for your Facebook ads to work really well, you need a good hook. We will talk about ideas on offers that get your ads seen.

Lesson 5: Create Your Local Audience

Here I will show you step-by-step how to create your local audiences using the ad manager. If you have been running Facebook ads from the frontend (boosting posts etc) you are in for a wide-awakening.

Lesson 6: The Billboard Ad Part 1 / Explanation & Examples

It is CRUCIAL everyone within your demographic that meets your customer profile KNOWS about your store AND what you sell. I can't tell you how many times I have stumbled upon stores within my own neighborhood and didn't even know who they were or what they sold. In this lesson you will learn a marketing lesson in awareness and how to create a powerful (BUT SUPER CHEAP) ad that will on auto pilot make sure you are touching all bases when it comes to awareness about your store. EVERY SINGLE BUSINESS regardless of model should be running this ad! Especially retail!

Lesson 7: The Billboard Ad Part 2 /Ad Set Up

Step-by-step process of setting up the Billboard Ad.

Lesson 8: The Touchy Feely Ad Part 1 / Explanation & Examples

Social validation is very important for a retail business. Here in this lesson I will show you how to create an ad that provokes an emotional response and how to use it to grow your likes and followers. This is an ad strategy I have used to grow Facebook followers up to 300% within just a couple of months (which is really hard to do these days). If your business has more followers, people assume your business is popular, and if they think it's popular they will visit you. Your other ads will also shine in the algorithm because Facebook likes to show people things they like and if your ads have lots of engagement, that is a huge thumbs up for your store!

This is an another Facebook ad strategy that should be on auto pilot and costs very little but the return is very high.

Lesson 9: The Touchy Feely Ad Part 2 / Ad Set Up

Step-by-step process of setting up the Touchy Feely Ad.

Lesson 10: The Survey Ad Part 1 / Explanation & Examples

One of my favorite strategies using a scientific marketing method that has been around since the beginning of time. There is nothing more valuable than hearing from your customers themselves, what they like or what they are interested in buying. In today's world of real time social media, it has never been easier to survey your customers and followers. This strategy is PURE GOLD and for pennies a day I will show you how to engage your audience, grow your followers, and get more people into your store.

Lesson 11: The Survey Ad Part 2 /  Ad Set Up

Step-by-step process of setting up the The Survey Ad.

Lesson 12: The Cha-Ching Ad / Explanation & Examples

I call this the Cha-Ching ad because if you follow this strategy and do it consistently it will amount to hearing the cash register go CHA-CHING! If you have a retail business you should be constantly growing your list.

Making people a special offer gets them into your store AND it brings them back. People have a lot of choices when it comes to shopping these days geographically speaking and ONLINE. As a result, you cannot afford to be irresponsible when it comes to marketing your business. Grow Your List. Stay in Front of Your Audience. Pull Them Back Into Your Store. This ad strategy is GOLD!

Lesson 13: The Cha-Ching Ad / Ad Set up

Step-by-step process of setting up the Cha-Ching Ad.

Lesson 14: My Recommended Strategy

I provide 4 great strategies to use for your retail business to grow your store awareness and bring more people into your store. So how to use them? Which one to choose? How much to spend? In this lesson I layout a low cost strategy on how to use what you've learned effectively. 

The Bonus Section

I have included a few extra goodies just incase you need them.

1. How to Create a Coupon for Your Instant Form
   
   Need help creating a coupon to use as a graphic for your instant form ad? Here I will show you how to create one very quickly using Canva.
   
   
2. Create a Privacy Policy for Your Website for Free 
   
   You will need a privacy policy to create ads using instant forms in the ad manager. Here is a resource to get one for free.
   
   
3. How to Create a Cha-Ching Ad Without a Privacy Policy
   
   It's not ideal BUT if you don't have a website and you want to create an instant form ad, I will show you how to do it using Facebook's watered down version of their platform.
   
   
4. Create Beautiful Ads with Canva
   
   Here I will show you step-by-step how to use Canva to create beautiful Facebook ads for your boutique using templates.
   
   
5. Facebook Dashboard Set Up 
   
   The metrics Facebook wants to show you versus what is really interesting/important are two very different things. Here I will show you how to set up your dashboard for success!
   
   
6. Ad Creative Fatique
   
   What does it mean when you see in your dashboard that your ad(s) have creative fatigue and what should you do? We will review this.
   
   
7. The Audience Squeeze
   
   This is one of my secret weapon "edits" to get your ads back to giving you results when they start to slow down after running for a long length of time.
   
   
8. Never Delete Campaigns
   
   It's super important never to delete your campaigns. In this lesson I will tell you why that is and what to do instead.
   
   
9. How to Download Leads from Instant Form Ads
   
   In this lesson I will show you where to find your instant form leads and how to download them.

The Course is $97.

CLICK HERE TO BUY THE COURSE NOW